why design is the new competitive edge
design is going to be the next big thing, as you would need design to sell great products and help them differentiate themselves from others in the hyper-competitive market. nothing knows this and makes it their job to stand out with each product launch. most of the websites sell on the internet because of great designs; heck, even apple is what it is because of steve jobs’ revolutionary design choices, which were polarizing back in the day because they were so unique.
so you may ask, what is great design?
great design isn’t just aesthetics; it is so much more. it is the attention to details that won’t directly matter to the end-user but, in hindsight, make a huge difference, like the roundness of a button, its padding, and other subtle elements. for example, the subtle haptic feedback and satisfying click of an iphone’s home button (when it existed) or the way .....